Understanding the Differences Between Features and Benefits

Understanding the Differences Between Features and Benefits

Once you’re satisfied that you have identified a meaningful problem in your market and have created a game-changing solution, it’s time to start thinking about how to describe and promote your idea. One of the classic mistakes made early in the process is...
Don’t Create a Solution Looking for a Problem

Don’t Create a Solution Looking for a Problem

A Better Mousetrap The old adage, “Build a better mousetrap and the world will beat a path to your door” has created more problems for aspiring entrepreneurs over the years than perhaps any other. It’s extremely hard to push a new idea or product out...
Is it Time to Take the Leap?

Is it Time to Take the Leap?

Welcome to the Startup Breakdown blog.  We will be posting regular updates with the goal of providing you with tidbits of information, tips, tools and ideas that will help you along the path of entrepreneurship.  We look forward to this interaction and hope that you...