EVEN THE BEST IDEAS HEAR "NO"We're here to get you a "YES"
Position your idea for success | Avoid common mistakes | Craft a compelling pitch
We have a strategy that works
I’ve been in your seat before. I co-founded and served as founding CEO of medical technology company Blue Belt Technologies. Blue Belt pioneered next-generation orthopedic surgical robotics and implantable technologies. In January, 2016, Blue Belt was acquired for $275 million by global orthopedic leader Smith & Nephew.Pittsburgh Business Journal
I’ve experienced every stage of a start-up from it’s birth and infancy, through serious R&D efforts and long-stretches of product iteration and development, to rapid growth, commercial sales, and acquisition. One of the strongest lessons I’ve learned is how to find the right people for your organization, and how to identify the right milestones to grow the business.
As part of my start-up story I’ve experienced raising funds for a business from many different sources, including: government grants, economic development, angels, private equity, debt finance and more. I’ve pitched more than 200 investors working to turn my “no’s” into a “yes”. My companies have raised tens of millions and exited successful multiples back to our investors.
University Tech Transfer
One of the first hurdles we overcame at Blue Belt was to negotiate a license for our core technology, which was invented at Carnegie Mellon University by a PhD student. I worked closely with the university tech transfer office to achieve this, and to create a lasting partner that worked with our company as we grew and scaled. Later in Blue Belt’s life, I worked to acquire out-right the IP surrounding our technology, enabling a smooth transition through our acquisition.
Starting, growing and selling a business based around a complex medical technology requires focused strategic planning. My work centered around building a strong, defensible base of intellectual property through patent and trademark management; fostering and growing business partnerships; and negotiating from various positions.
The Startup Breakdown is a comprehensive program developed to ensure an idea or invention addresses the essential business and technical issues that are critical to a successful commercialization plan and fund raising strategy.
Hi, I’m Craig. My passion lies in helping entrepreneurs, inventors and students bring an idea from start to start-up. I know that the StartUp BreakDown can help you, too.Craig Markovitz
WHAT IS THE 'PROFILE'?
The Startup Breakdown Profile asks important questions designed to get you thinking strategically about your idea, invention or business. It covers the product or service, the market, customers, competition, funding, and goals and objectives.
Here’s a look at the 8 modules
StartUp BreakDown is the simple, effective program that you need to start today. I created this because over the years I’ve spoken to so many of you who just don’t know how to get started. All of the modules are free and available for you here. Just click the title below to check them out, and download the Profile to follow along as you build your own business plan.
A critical step in building a business or commercializing technology is to identify a real problem that customers are experiencing.
You must provide meaningful and impactful benefit to customers. There must be a significant “Goodness Factor.”
If the target market potential is too small or has unfavorable trends, there are virtually no prospects to scale your idea.
We need to explore your business model, your commercial lever points. In other words, how will it make money?
Learn what makes for a thorough review of the competition. Validate the uniqueness and potential for your new concept.
Building a complete team, with the right skills, is vital to your success. Figure out what that looks like so that you can execute your idea.
“Ideas are a dime a dozen but people who put them into action are priceless.” Identify milestones and piece together strategy and tactics into a plan.
Entrepreneurs and investors are in this game for the same reason, to generate a return sufficient to justify the effort and risk. Let’s talk exit plans.
This is where it all comes together. I’m going to give you a personalized review of all 8 modules. You will receive a comprehensive written assessment with actionable advice so that you can move forward and launch your business to success!
SEE AN EXAMPLE OF THE 'PROFILE' IN ACTION
Check out a case study from medical robotics company Blue Belt Technologies. Review both an example of the StartUp BreakDown profile, as well as the type of detailed analysis you can expect for your business or idea.
DO YOU HAVE AN IDEA OR AN INVENTION?
There are many reasons for a potential investor, strategic partner, or business-plan competition judge to say “no.” Your success in getting their interest is dependent on your ability to articulate the opportunity and explain your business model in a compelling manner.
If you’ve been at the stage of discussing your idea or invention with others than you also know that these stakeholders are so busy that they rarely have the time to provide the feedback needed to improve your pitch. That’s why I created the Startup Breakdown.
This is your opportunity to identify strengths and weaknesses in your approach, and to prepare a strategy to achieve your goals. I will work with you to make certain that you are ready to take the next step. There are no guarantees in the startup world but Startup Breakdown will ensure that your idea or invention has maximized its chances for success.
WHO CAN BENEFIT FROM STARTUP BREAKDOWN?
You are an entrepreneur with an idea that excites you. You might be at a very early stage evaluating it’s potential, or pitching at a business-plan competition, or positioning your organization for commercial growth. Let me help you get to the next step.
You are one of those people who are always coming up with ideas. Well, you’ve finally found something that you think could gain some traction. Let’s work together to make sure that you’ve thought through the market, conditions and opportunities.
FACULTY / RESEARCHER
You are working on cutting edge research on your own or in a lab. There’s something there, that has commercial potential. But you’re not sure how to take things to the next level. I want to work with you.
GET EXPERIENCED EYES ON YOUR IDEA OR INVENTION
PREMIUM REVIEWPersonalized 'Profile' review & feedback
- Send me your business plan or completed StartUp BreakDown profile and I’ll review it personally. I like connecting with entrepreneurs like you, it’s fulfilling to give back to a community that has always been there to help me. After I review your documents I’ll send you back written feedback and we’ll schedule a 30 minute phone call where you can ask me anything.
SEE HOW STARTUP BREAKDOWN HAS HELPED OTHERS
Craig’s strategic feedback has been a huge help as we honed our investor pitch for the Leaf Shave Company. He has been there done that in so many situations that access to his analysis makes sure that we aren’t missing the mark when we get in front of investors. The Startup Breakdown will be hugely valuable to any entrepreneur at any stage of his or her business.Adam Hahn
The Startup Breakdown has been proven to be effective for inventors and entrepreneurs. Craig has tested the approach with a number of companies and situations, leading to successful commercialization strategies and big exits. The information in the Startup Breakdown, along with Craig’s advice and expertise, will put any company on the path to success.Denis Meinert
Craig’s experience and perspective along with the framework provided by the Startup Breakdown were invaluable to our company as we assessed and evaluated a variety of strategic options for the business. The tools he has developed provided us with focus and direction that have made a real impact on our strategy and goals.